Three I’s to Increase Influence through Stage and Media
by Allison H Larsen
It’s not who you know, it’s who knows you.
Think about it. Do you know who Oprah is? Of course! But, does SHE know who you are and if she did would things be different for you and your business? What if more people knew who you were and what you did? Would you make more money and influence more people?
It’s simple, the more the world sees you and hears you, the more people will know who you are.
I will never forget the first time someone recognized me from tv. They came up to me with tears in their eyes and expressed how something I had shared on my show had touched them deeply. Or, the time a lady approached me at an event and told me she had heard me speak from stage a few months prior and had changed her business model to fit the advice I had given. She thanked me for inspiring her to take things to the next level. Or the time an influential leader in the personal development world called ME and asked if I could help connect them with some speaking time. I had been following this person online for years and they had heard about me!
So, what is my point? If you have a business model that requires clients for success, stage and media is a great way to reach more people in a very efficient and impactful way. The good news is that with social media and modern technology, there are more platforms than ever. The bad news is that there is also more competition than ever before. Here are three effective I’s that you can implement to set yourself apart from the competition and grab the attention of television, radio and event producers.
Whether you like it or not, people will make a judgement about you in the first 7-10 seconds based on your appearance. And, if your image does not match your message it will be a much harder sale.
For example, remember Sarah Palin who was the candidate for vice president when John McCain ran for office? Ms. Palin often wore dark, boxy and very sophisticated clothing with dark rimmed glasses and a classy hairdo. Upon first glance, one might think she was a very serious individual. However, when Sarah Palin spoke, she was bubbly, funny and often cracked jokes. Her image did not match her personality or message. Subconsciously when someone’s message or personality does not match what we think based on their look, our brains mistrust them.
One speaker I had in my coalition was a delightful individual who spoke from stage about finding happiness in life. But, when he sent me his headshot for the website, it looked more like a mug shot. He was not smiling and did not look happy. I encouraged him to send something that would be more of a match for his message. After all, who wants to learn about happiness form someone who look like a kid who just got his tricycle stolen!
When you are considering what to wear on stage or getting your head shots, make sure your dress and expression portray your message and represent your brand. If you don’t know where to start you may want to consider hiring a good stylist for a few months. That is what I did when I first began my speaking and media career and it was one of the best investments I have ever made!
I- ICON Status
What is the first thing that any tv, radio or event producer will do when they are considering featuring you? They will want to look you up. This is why it is so important to have a good website. And, preferably an icon site, a url where they can go to find out all about you! I have a website about my speakers coalition (www.speakerscoaliton.com) which is great when someone wants to find out about what I do. More importantly for speaking and media, I also have an icon site, a website all about me where people can go to find out who I am (www.allisonlarsen.com).
Another important thing to have to increase icon status is an E.P.K. (Electronic Press Kit). This is basically your headshot, bio and credentials in digital form. I house my E.P.K. on the “about me” page on my website. If you don’t have a website, a pdf with this information that you can send to producers works as well.
When you are putting together your icon site or E.P.K. make sure and include a good head shot, an impactful bio and any logos from programs or publications that you have been featured on in the past. This looks very impressive.
If you know how to give a good interview, you will be more likely to be featured in the media. You will also be able to have a greater impact with the stage and air time that you have. Here are some things you can do to prepare to rock your interview.
Come up with a few stories that illustrate a point. You could have a story about why you do what you do, a success story with a client, or even a story about a failure that you were able to learn from. Each story should have a clear moral or point at the end that people can learn from. You should have a 60-90 second version of each story ready that you can tell during an interview. Think short and sweet. That is what the media wants.
Next, come up with 3-5 quantifiable steps that people can implement. These steps should be easy to write down and demonstrate your expertise. This will leave the audience wanting more of you.
Above all just remember to be yourself. Your Image, Icon Status and Interview Skills should magnify who you are to reflect the best you. Once the world truly understands who you are and what you do, you will be able to reach more people and get more clients.